Alex Hormozi's 4-step persuasion framework

The 2-minute weekly newsletter for high-performance dads. 

What it do, fam.

Took a little hiatus last week. Had a new idea I wanted to try for the newsletter.

Pretty simple format.

1. ❓️ Identify an interesting/pressing question/topic.

2. 💬 Get a thought leader’s take on it.

3. 💪 Gain new insight & apply it to your life as a man, husband, and father.

4. 💯 Become elite.

… all in under 2 minutes every week.

Let me know what you think after you read it by hitting reply.

-Collier

Question: How do I get someone to do something I want them to do?

Answer: (Alex Hormozi) When you want to persuade someone, you want to do four things:

1. Add good stuff they get for taking the desired action

2. Take away bad stuff for taking the desired action

3. Add bad stuff if they do nothing (or something different)

4. Take away good stuff if they do nothing (or something different)

Bonus persuasion points: make 1-4 happen immediately upon them making the decision. And to be clear, when I say “add bad” or “add good” etc., I mean make them aware of.

I use this 4-part setup as my mental checklist when I try to persuade people to buy stuff or take the next step. Applies anywhere you ask people to do things.

Ex: Desired action→ Come to a workshop so we can help you scale (and meet you)

1. Good stuff you get: Personalized tactics from my team to immediately grow your business.

2. Remove bad: No more uncertainty for the next steps. Know exactly what to do next to scale.

3. Add bad/remove good: Alternatively, stay on your exact course, which may end up being the wrong way to grow. Ex: The fastest path to $1M isn't the fastest path to $10M. We can help you avoid that pain by building it right the first time (because we’ve already made the mistakes so you don't have to).

(This week’s answer was pulled from Alex Hormozi’s Mozi Money Minute newsletter.)

DISCLAIMER: All answers are copied directly from the thought leader’s words whether it be via newsletter, podcast, blog, YouTube video, book, speech, sermon, etc. No answers have been altered. 

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